Privacy Policy

Last Updated on December 2020

Introduction

Your privacy is important to us. SEO440 Technologies hereinafter referred as ‘SEO440,’ is committed to respect your privacy while using our website. This SEO440 Data Privacy Policy (“Policy”) defines the requirements to ensure compliance with the applicable data privacy laws and regulations applicable to SEO440’s collection, use, and transmission of Personal Data and Sensitive Personal Data for information collected by us about you.

Protecting the privacy rights of data subjects and safeguarding their Personal Data is now being treated as a basic right of an individual and a legal requirement in many parts of world. SEO440, being a global organization, respects the privacy of data subjects and is committed to complying with the applicable data privacy laws and legislations (including but not limited to EU General Data Protection Regulation 2016/679, California Consumer Privacy Act, The Privacy Act 1988 (Australia) including the Australian Privacy Principles (APP), Data Protection Act 2018 (UK), Information Technology Act 2000 read along with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and Personal Data Protection Act 2012 (Singapore) and other applicable privacy laws to the extent that they apply to SEO440’s data processing and business operations) (the “Data Privacy Laws”).

Policy Statement

This Policy is designed to explain and set out SEO440’s procedures and policies when processing Personal Data and Sensitive Personal Data (the meaning of which are set out below) by the organization. This Policy defines the requirements to ensure compliance with the Data Privacy Laws applicable to SEO440’s collection, use, and transmission of Personal Data and Sensitive Personal Data.

Scope

The scope of this Policy applies to SEO440, its affiliates, business partners, employees, and Third Parties providing services to SEO440 (together “SEO440”, “we” or “us”). It covers Processing (including but not limited to collection, storage, usage, transmission and destruction) of Personal Data and Sensitive Personal Data of SEO440’s current and previous employees, prospective candidates, current, prospective and previous customers, current and previous partners/vendors, website visitors, sub-contractors and visitors, (together “you”/ “your”) by SEO440 during the course of its business activities.

SEO440 acts as a Data Controller with respect to any Personal Data or Sensitive Personal Data it holds about you. SEO440 is responsible for ensuring that it uses your Personal Data in compliance with the Data Privacy Laws.

This Policy sets out the basis on which any Personal Data, Personal Information and Sensitive Personal Data about you that you provide to us, that we create, or that we obtain about you from other sources, will be processed by us.

Definitions

The meaning of some of the terms in use in the Policy are explained below:

Term Description
Personal Data Any information of Data Subject which can reasonably associate or link to an identifiable natural person or could include anyone who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Sensitive Personal Data Defined as any information relation to a identified or identifiable natural person’s racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, data concerning health including genetic or biometric information, or information concerning an individual’s sex life or sexual orientation, and data relating to offenses, or criminal convictions etc.. With respect to California residents, in addition to the preceding, the term also includes national origin or ancestry, sexual orientation, sex (including, gender, gender identity, and gender expression), pregnancy, childbirth and medical conditions related to same, age, physical or mental disability, veteran status, genetic information and citizenship.
Process, Processes, Processed or Processing Means any operation or set of operations which is performed on Personal Data or Personal Information or Sensitive Personal Data or on sets of Personal Data or Personal Information or Sensitive Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Consent Any freely given, specific, informed and unambiguous indication of the Data Subject’s wishes by which the Processing of their Personal Data, Personal Information and/or Sensitive Personal Data via a statement or by a clear affirmative action, signifies agreement to the processing of their Personal Data, Personal Information and/or Sensitive Personal Data.
Data Subject Relates to a particular natural person (i.e. an identified or identifiable natural person to whom the Personal Data belongs. In case of a minor/ individual with mental disabilities, the data subject would be the legal representative (parent/ guardian). For the purpose of clarity of this Policy, “Data Subject” means SEO440 current and previous employees, prospective candidates, current and previous customer personnel, current and previous partner/vendor personnel, website visitors, sub-contractors and visitors. SEO440 does not collect Personal Data/ Personal Information and Sensitive Personal Information from Data Subjects that are under the age of 16. For the purpose of CCPA, Data Subject shall include California residents.
Data Controller Means a person or organization who (either alone, or jointly, or in common) determines the purposes for which and the manner in which any Personal Data are, or are to be, Processed. For the purposes of this Policy, references to Data Controller shall mean references to SEO440 and its affiliates, where relevant.
Data Processor Is a person or organization who Processes the Personal Data on behalf of and under the instruction of the Data Controller.
Third Party In relation to Personal Data or Personal Information or Sensitive Personal Data means any person other than the Data Subject, the Data Controller, or any Data Processor or other person authorized to process data for the Data Controller.
“Sell,” “selling,” “sale,” or “sold,” Means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s Personal Data or Personal Information by the business to another business or a Third Party for monetary or other valuable consideration.

How we collect your Personal Data/ Personal Information / Sensitive Personal Data

We will collect and process the following Personal Data / Personal Information/ Sensitive Personal Data about you as follows:

Data Elements / Categories How we collect your data
Customer Personal Data or Personal Information in Projects Directly from you while SEO440 providing services to you
Business Partner/Vendor Personal Data or Personal Information Directly from you while SEO440 is receiving services from you.
Prospective Candidates From Third Parties or other sources (for example via recruitment agencies or SEO440 employee referral but in each case only as far as legally permissible and only as far as is necessary to fulfil the position in question), which may also include public sources such as professional networking platforms or job portals. Directly from you in case you have directly applied through the website;
Employee Data Directly from you during the course of your employment;
Visitor information Directly from you at the time of visiting our premises
Website Data Directly from you when you voluntarily fill out your information on the website through specific provided forms to receive information from us or contact you. The information that you are required to fill in the website are your identity information and contact details (e.g. First Name, Last Name, Work Email, Company Name). In general, you may browse our website without providing any Personal Data about yourself. In the website, we do not collect any of your Sensitive Personal Information
Website Cookies Refer to our Cookie Policy for information about our website cookies
Marketing Data, Events and Initiatives Directly from you when you contact or interact with any SEO440 representative, via SEO440 website or events or conferences or workshops that you attend, by telephone, email, online portal or in person. From professional networking platforms like Linkedin, Tweeter.
Prospective Customers and business partners/ vendors Other customer/ business partner and vendor referral. Also refer to “website data”, “Marketing Data, Events and Initiatives”.

Purpose and Lawful basis of Processing

We are entitled to Process your Personal Data, Personal Information or Sensitive Personal Data in these ways because of the following reasons:

  1. Performance of Contract: We may process your Personal Data, Personal Information or Sensitive Personal Data, where necessary to enter into a contract with you or to perform our obligations under a contract with you. E.g processing of personal data for employment purposes or providing services to our customers. If you do not provide Personal Data for processing under this legal basis, we may not be able to perform as per the respective contract.
  2. Consent: Where permitted under applicable local laws, we may (but usually do not) process your Personal Data, Personal Information or Sensitive Personal Data with your prior consent. In such cases, you have the right to withdraw your consent at any time by contacting the details below provided in this Privacy Policy. In certain circumstances, even after withdrawal of Data Subject consent, we may be entitled to continue processing your Personal Data if where it is has a lawful reason to do so.
  3. Legitimate Interests: We may process your Personal Data, Personal Information where it is necessary for our legitimate business interests as a company, including to manage, which are outlined above
  4. Legal Obligations: _We may process your Personal Data, Personal Information where it is necessary in order to comply with applicable legal and/or regulatory obligations, establish, exercise or defend our legal rights or for the purpose of legal proceedings and to prevent and respond to actual or potential fraud or illegal activities.
  5. Other “Substantial Public Interest” Grounds: We may process your Personal Data, Personal Information (or where relevant, your Sensitive Personal Data) on other substantial public interest grounds where it is subject to regulatory requirements (including generally accepted principles of good practice) where Processing is necessary by us for the performance of a task mandated by governmental authorities, regulatory authorities or any other law enforcing authorities in the public interest.
  6. Internal Research: We may Process Personal Information for internal research for technological development and demonstration.
  7. Transactional: We may transfer Personal Information as an asset through a merger, acquisition, bankruptcy or other transaction in which a Third Party assumes control of the business in whole or in part. In such event, the Third Party cannot materially alter how it uses or shares the acquired Personal Information subject to certain exceptions.
Data Elements / Categories How we collect your data Lawful Basis
Customer Personal Data or Personal Information in Projects Providing services to Customer: to provide our products and services to you; Performance of the contract or business purpose
Partner/Vendor Personal Data or Personal Information Receiving Services from Vendor/ Partner: to receive products and services from you; Performance of the contract or business purpose
Prospective Candidates Employment Opportunities: Where you have applied for a role with us, to review and process your job application with us and (only where legally permissible and where strictly necessary to assess your suitability for the relevant role) to conduct background screening checks on you (where applicable); Legitimate interest of SEO440 or business purpose
Employee Data Employment related activities: To carry out activities relating to your employment contract with us; Performance of contract, compliance with laws and legitimate interest or business purpose
Visitor information Security Purposes: Where you are a visitor to our premises, to record and monitor your use of our premises and/or IT systems in order to maintain their security and protect them against fraud or unauthorised entry Legitimate interest or business purpose
Marketing Data, Website Data, initiatives and Events Marketing purposes: To engage in marketing and business development activities in relation to our products and services. This may include email and SMS marketing, other marketing communications as well as organising events. Use it for our legitimate business interests, such as operating our website, managing the efficient management and operation of our business, conducting marketing activities designed to improve the products and services we offer to you, and administering the security of our business Consent, Legitimate Interest or business purpose
Website Cookies Marketing purposes: Where you use functionality or visit our website including, subject to acquiring your prior consent where legally necessary, the use of cookies on our website (see our Cookie Policy for more information) Consent, Legitimate Interest

Processing Sensitive Personal Data

We may, where legally permissible, process your Sensitive Personal Data on the following lawful bases:

  • Explicit Consent is obtained from you where required under applicable local laws or in specific circumstances, where you are physically or legally incapable of giving consent, but the processing is necessary to protect your vital interest for example, where emergency medical care is needed.
  • Without explicit consent when such processing is specifically authorised by applicable local Data Privacy Laws including but not limited to circumstances where SEO440 is permitted to process Sensitive Personal Data.

Personal Data of Individuals below 18 years

We do not process Personal Data of individuals below the age of 18 years. If we are required to process Personal Data or Sensitive Personal Data any individuals below the age of 18 years, we shall do so by taking explicit written consent from their legal guardians. If it comes to your knowledge that we have unintentionally collected or received Personal Data or Sensitive Personal Information about an individual below the age of 18 years directly from them, then immediately notify Us in the contact details provided in this Policy and we will accordingly delete such information. Note: If you are below the age of 18 years, then we do not want you to provide any of your Personal Data in our website.

How we will be using your Personal Data/ Personal Information for Direct Marketing

For direct marketing, we will be using your Personal Data/ Personal Information in the following ways (to the extent in compliance with applicable local laws).

  1. Manage and maintain our relationship with you, including responding to an inquiry, question or comment made by you.
  2. To engage in marketing and business development activities in relation to improve SEO440’s products and services.
  3. Improve the products and services we offer to you, and administering the security of our business.
  4. To conduct analysis and market research to improve this website
  5. Inform you about our service offerings by communicating through email, SMS, phone and any other similar communications means
  6. respond to any legal process or as required by law in response to any court order, subpoena or a law enforcement agency, defending us in case of legal disputes or to take action against any illegal activity and to address any potential threat to the physical safety of a person.
  7. California residents who provide Personal Information are entitled to request information about themselves that we shared with Third Parties for their own direct marketing purposes (if applicable), including the categories of information and the names and addresses of those businesses. We do not currently share the Personal Information of California residents with Third Parties for their own direct marketing purposes.

Events and Initiatives

We organizes and participate events and initiatives. In such cases this Policy applies to participants and speakers together with any other supplementary information that is provided in relation with each event. In the event we appoint any Third Parties to conduct or organize such events and initiatives, your Personal Data or Personal Information shall be shared to such Third Parties under contractual obligations with such Third Parties in compliance with applicable Data Privacy Laws. The processing of Personal Data/ Personal Information by such Third Parties shall however be governed by the respective parties’ privacy policies and the contractual obligations entered with us.

Retention and Disposal of Personal Data or Personal Information

How long we continues to hold your Personal Data/ Personal Information will vary depending principally on:

  • Purposes identified in this Policy for using the Personal Data/ Personal Information/ Sensitive Personal Information – we will need to keep the information for as long as is necessary for the relevant purpose; and
  • Legal obligations – laws or regulation may set a minimum period for which we will have to keep your Personal Data/ Personal Information/ Sensitive Personal Information

Disposal of Personal Data/ Personal Information/ Sensitive Personal Information shall be handled with utmost care and shall be governed in accordance with reasonable data security practices as detailed by its internal policies governing data disposal.

Cross Border Transfer

We work with and/ or a part of other companies which are international group of companies and, as such, transfer your Personal Data/ Personal Information/ Sensitive Personal Information to various companies where we and our partner companies and affilites operates.

We may transfer your Personal Data/ Personal Information/ Sensitive Personal Information between our group companies and data centres for the purposes described in this Policy. We may also transfer Personal Data/ Personal Information/ Sensitive Personal Information to its Third Party suppliers, customers or business partners in different geographies.

Where we transfer your Personal Data/ Personal Information/ Sensitive Personal Information outside of the European Economic Area (“EEA”), we will ensure that it is protected and transferred in a manner consistent with applicable legal requirements. This can be done in a number of different ways, for instance:

  • the country to which we sends the Personal Data/ Personal Information/ Sensitive Personal Information may be approved by the European Commission as a jurisdiction with offering an “adequate” level of Data Privacy Laws;
  • the recipient organisation has signed a contract based on “model contractual clauses” approved by the European Commission, obliging them to protect your Personal Data/ Personal Information/ Sensitive Personal Information.

In other circumstances, the law may permit us to otherwise transfer your Personal Data/ Personal Information/ Sensitive Personal Information outside of Europe. In all cases, however, any transfer of your Personal Data/ Personal Information/ Sensitive Personal Information will be compliant with applicable Data Privacy Laws.

You can obtain more details of the protection given to your Personal Data/ Personal Information/ Sensitive Personal Information when it is transferred outside the EEA (including a sample copy of the model contractual clauses) by contacting us using the details set out within this Policy.

Security of Personal Data/ Personal Information/ Sensitive Personal Data

In order to comply with our data security obligations under applicable Data Privacy Laws, we has adopted the following physical, technical and organizational security measures to ensure the security of your Personal Data/ Personal Information and Sensitive Personal Data:

  • That includes the prevention of their alteration, damage, loss, unauthorized processing or access, having regard to the nature of the data and the risks to which they are exposed by virtue of human action or the physical or natural environment.
  • We shall comply with the security safeguards as per our contractual and statutory requirements in consultation with its internal I.T department.
  • The Office of Data Privacy and Chief Information Security Officer shall assess the security measures implemented to safeguard Personal Data, Personal Information and Sensitive Personal Data on a regular basis and update the same, where required.
  • All employees and contractors shall be imparted with mandatory Privacy training (e.g., Training on Embedding Privacy in Software Development etc.). Further confidentiality agreements and Non Disclosure Agreements shall be signed by all employees and contractors on or before their joining date with SEO440.
  • We have implemented the following safeguards to ensure the data We collects, stores, processes and shares is secure:
    • Physical Security Controls
      • Facility Perimeter, HD access reader, Data Centre, Video surveillance
    • IT Infrastructure Controls
      • Encryption, DLP, Data masking, controlled Portable ports, Access Control, Unauthorized software check, Data destruction, System Hygiene measures, Monitoring, User Access Management, Patch Management, Vulnerability Management.

We have implemented an incident and breach management procedure to ensure that exceptions in data privacy compliance are promptly reported to the Office of the Data Privacy.

Privacy by Design

  • We have established a process to proactively embed privacy at the initial planning/design stages and throughout the complete development process of new processes/ services/ technologies and/or platforms that involve Processing of Personal Data.
  • Considerations have been made for technical and organizational measures to enhance privacy (e.g. pseudonymization, anonymization, data minimization, data aggregation etc.).In addition, we shall take appropriate technical and organizational measures to ensure that Personal Data collected or Processed is adequate, relevant and limited to what is necessary in relation to the purposes for which they are Processed.
  • With respect to the Personal Information of California residents and in addition to the above, we will use measures to enhance the privacy of your Personal Information through the use of measures to “aggregate consumer information” or to “deidentify” such Personal Information as those terms are defined by the CCPA.

Your Rights

You have certain rights relating to your Personal Data/ Sensitive Personal Data provided for under applicable Data Protection Laws.

  • The right to request access to your Personal Data/ Sensitive Personal Data and the processing activities on the Personal Data/ Sensitive Personal Data. Please note that there may be circumstances in which we are entitled to refuse requests for access to copies of your Personal Data/ Sensitive Personal Data.
  • Request that your Personal Data/ Sensitive Personal Data is corrected if it is inaccurate or incomplete.
  • Request erasure of your Personal Data/ Sensitive Personal Data in certain circumstances. Please note that there may be circumstances where you ask us to erase your Personal Data but we are legally entitled to retain it.
  • Request that the processing of your Personal Data/ Sensitive Personal Data is restricted in certain circumstances.
  • Object to processing of your Personal Data/ Sensitive Personal Data in certain circumstances. Again, there may be circumstances where you object to, or ask us to restrict, our processing of your Personal Data/ Sensitive Personal Data but we may be required under applicable Data Protection Laws to refuse such request.
  • Receive your Personal Data/ Sensitive Personal Data provided to us as a Data Controller in a structured, commonly used and machine-readable format in certain circumstances and/or re quest that we transmit that Personal Data/ Sensitive Personal Data to a Third Party where that is technically feasible. Please note that this right only applies to Personal Data/ Sensitive Personal Data which you have actually provided to us.
  • Lodge a complaint with an applicable data protection supervisory authority, if you think that any of your data protection rights have been infringed by us. We can, via the contact details provided in this Policy, tell you which data protection supervisory authority is relevant to the processing of your Personal Data/ Sensitive Personal Data.
  • Object to, and not to be subject to a decision based solely on, automated processing (including profiling), which produces legal effects or significantly affects you.
  • Withdraw consent that you have provided at any time by contacting us. Please bear in mind that in certain circumstances it may be lawful for us to continue processing your Personal Data/ Sensitive Personal Data without your consent if it has another lawful basis of processing.
Data Subject Rights Europe including UK US Australia Singapore India
Right to Information / Access\ Yes Yes Yes Yes Yes
Right to withdraw consent (opt out) Yes Yes Yes Yes Yes
Right to Object processing Yes Yes
Right to Restrict processing Yes Yes
Right to Erasure (to be Forgotten) Yes Yes Yes
Right to Rectification Yes Yes Yes Yes Yes
Right of Data Portability Yes Yes Yes
Right not subject to automated decision making/profiling Yes
Right to Complain to the Supervisory authority Yes Yes Yes Yes Yes
Right not to be subject to discrimination for the exercise of rights California Residents
Opt out of sale of data California Residents

If you wish to receive more details or carry out any specific rectifications to your Personal Data/ Sensitive Personal Data please contact the Data Privacy Officer at [email protected]

To exercise the rights outlined above in respect of your personal data you may also raise a request by contacting [email protected]

California Privacy Rights

The CCPA provides California residents with the right to request disclosure of the categories and specific pieces of Personal Information that the business collects, sells or discloses concerning California residents and we shall provide such information without charge to the requesting California resident after verifying the request. We are required to provide such information no more than twice in a 12-month period. Under the CCPA, “collects” includes information bought, rented, gathered, obtained received and accessed whether actively, passively or by observing the California resident, provided, however, that we are limited in terms of what we can disclose when such information is Sensitive Personal Data.

The CCPA requires that we provide data portability to California residents.

Subject to certain exceptions, the CCPA grants rights to California residents to request the deletion of their Personal Information.

The CCPA prohibits discrimination against California residents that elect to exercise their rights under the CCPA.

The CCPA prohibits any agreement or contract that seeks to waive or limit California residents’ rights under the CCPA.

Please contact the Data Privacy Officer if you are attempting to fulfill any of the above requests by writing to [email protected]

California residents who provide Personal Information are entitled to request information about themselves that we shared with Third Parties for their own direct marketing purposes (if applicable), including the categories of information and the names and addresses of those businesses. We do not currently share the Personal Information of California residents with Third Parties for their own direct marketing purposes.

Automated profiling and decision making

We do not use any automated decision making (including profiling) to process your Personal Data/ Personal Information/ Sensitive Personal Data.

Disclosure to Third Parties

  • We may disclose some of your Personal Data/ Personal Information/ Sensitive Personal Data to affiliates within our corporate group companies under the following circumstances:
    • Personnel administration, employee work and business management purposes.
    • To provide service that is legally bound by a valid contract.
    • To carry out day-to-day business transactions.
    • To identify and contact the Data Subject.
    • To ensure compliance to local laws and regulations.
    • Security Management
    • Events and Initiatives
  • We may also share Personal Data/ Personal Information/ Sensitive Personal Data outside of its corporate group where we relies on Third Parties to assist in its processing activities. This may include:
    • Third Party agents/suppliers or contractors, bound by obligations of confidentiality, in connection with the processing of your Personal Data/ Personal Information/ Sensitive Personal Data for the purposes described in this Policy. This may include, but is not limited to, information technology and communication services providers.
    • Third Parties relevant to the products and services that we provide. This may include, but is not limited to, hardware or software manufacturers, other professional services providers, regulators, authorities and other governmental institutions.
    • To the extent required by law, regulation or court order, for example if we are under a duty to disclose your Personal Data/ Personal Information/ Sensitive Personal Data in order to comply with any legal obligation.
    • You may reach out to the contact details provided in this Policy, if you would like to know the name of the Third Parties to whom we have shared your Personal Data.
  • With respect to disclosing Personal Data/ Personal Information/ Sensitive Personal Data to Third Parties, such written contracts with Third Parties will include restrictions prohibiting the Third Party from retaining, using or disclosing Personal Data/ Personal Information/ Sensitive Personal Data for any purpose except performing the services specified in the contract or as otherwise permitted by applicable Data Privacy Laws.
  • Where it discloses your Personal Data/ Personal Information/ Sensitive Personal Data to Third Parties SEO440 will seek to use a Data Processors or Subprocessors that are capable of providing sufficient security measures in accordance with applicable Data Privacy Laws and shall put in place contractual mechanisms to ensure that the relevant Data Processor or Subprocessor takes reasonable steps to ensure compliance with those measures.
  • SEO440 does not sell any Personal Data/ Personal Information/ Sensitive Personal Data under any circumstances.

Links to Third Party Websites

Our Website may provide links to other Websites, which have their own privacy policies. Such websites will be governed by their respective privacy policies and you may refer to them to understand how they process Your Personal Information. Some content or applications, including advertisements on Our Website accessed by You while availing Our services are served by third-parties. These third parties may use cookies alone or other tracking technologies to collect information about You when You use their services. The information they collect may be associated with Your Personal Information or they may collect information about Your online activities over time and across different websites and other online services. They may use this information to provide You with interest-based (behavioural) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may use the data which they have accessed. If You have any questions about an advertisement or other targeted content, You should contact the responsible provider/advertiser directly.

Quality of Personal Data/ Personal Information and Sensitive Personal Information

  • We shall ensure to implement reasonable Processes to monitor the quality of the Personal Data/ Personal Information and Sensitive Personal Data that we store/ process.
  • Where instructed by you as per “Your Rights” section, we shall update the Personal Data/ Personal Information and Sensitive Personal Data that we holds on record about you.
  • o We shall ensure that inaccurate data is erased (or at least put beyond any reasonable use) or replaced by corrected or supplemented data as soon as reasonably practicable.

Complaints and Grievances

Any complaints or grievances received about our use of Personal Data, Personal Information or Sensitive Personal Data should be promptly directed to the our Data Privacy Officer.

Policy Revisions and Publication

  • This Policy may be revised and updated from time to time.
  • The most recent version of this Policy will be available in this web page.
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