JSO Ecommerce Store
Position #1 for Most Competitive Keywords
Let’s take a sneak peek at JSO website’s paid performance on Google and how SEO440 delivered and made it possible through their best AdWords strategy.
Keyword Research
An extensive keyword research was conducted based on the products and competitors to find out exact key phrases to target in the paid campaign.
Ad Copy Writing
Created effective ad copies and variations uniquely designed to target the audience looking for wood veneer and edgebanding products online.
Search Ads
Introduced a search ad campaign with several ad groups for each product category and applied all best practices to generate qualified traffic.
Display Ads
In addition to the search ads, another display campaign was launched having beautifully crafted graphics and messages to attract and increase sales.
Increased Click Through Rate and Conversion Rate
Our strategic paid strategy for JSO website started showing improvements from the day launched and within 3 months, the outcome just exceeded our expectations. Both traffic from paid sources increased by 65%.
6 Fold Sales with Minimum Spending from a Small Business
The AdWords team faced a challenge as JSO was a newly developed ecommerce website without any previous ad campaign history or metrics to follow. SEO440 recommended and started off with a trial campaign with a spending of just $$$ per month as everyone was curious to see the effectiveness. However, with our expertise and attention to detail, we enabled JSO brand to stand out in the paid horizon and outrank many key players in the same industry who were dominating the paid search area before.
After six consecutive months of AdWords campaign, we achieved a CTR of 5.5% and the sales went up by 173%.
